In a world of digital noise, I'm an advocate for transparency and integrity.

I am a Visual Designer and Art Director with a "sui generis" approach to visual communication. My work has often been described as unconventional, a result of my refusal to look at design in a vacuum. To me, graphic design is a reflection of the culture, history, and systems that surround us.

My creative perspective is shaped by a deep-seated curiosity about how the world functions. I am a history buff and an avid follower of current affairs, with a particular fascination for urban planning and public transit. I see the same logic in a well-designed city layout that I do in a brand identity: both should be built around the human being, prioritizing clarity and honesty over "tricks" or deceptive patterns. This ethical framework extends to the future of our industry: I have completed specialized courses on the ethical and proper use of AI in design—with Adobe, the University of the Arts London, and the California Institute of the Arts—ensuring that as technology evolves, my work remains grounded in human intent and creative authenticity. My goal is always to create work that provides an authentic experience rather than a marketing gimmick.

I have had the privilege of collaborating with both emerging voices and prestigious institutions, including Pio Monte della Misericordia, the artist and designer Allegra Hicks, and renowned architecture studio Sifola Sposato Architetti. I am currently collaborating with rhinoceros, a contemporary art gallery in Rome founded by Alda Fendi.

I also participated in the collective exhibition EuroFabrique (2022), presented at the Grand Palais Éphémère in Paris as part of the French Presidency of the European Union, under the guidance of contemporary artist Margherita Morgantin. In 2023, I took part in the performance Activation of an Exhibition: Dream Gardens in Paris, organized by the Giacometti Institute and created by artist Charlotte Moth.