SIRENUSSA
Concept
Sirenussa is a brand identity developed for an LGBTQ+friendly group that organizes hikes and trekking experiences across Campania, with a special focus on the Amalfi Coast. The project blends nature, movement, mythology, and inclusivity into a contemporary visual language that feels both rooted in history and openly forward-looking.
The Symbol
At the heart of the brand is the logo, inspired by the androgynous siren of ancient Greek mythology, specifically the pre-classical siren (depicted not as a fish-tailed creature but as a hybrid being with a bird’s body). This choice is intentional: the siren becomes a symbol of fluid identity, freedom, and transformation.
Color & Typography
The client’s request to incorporate rainbow colors represented the primary creative challenge in the development process. The solution was to introduce a refined, sophisticated gradient that blends seamlessly into the siren’s wings and body. Rather than relying on a literal or overt use of pride colors, the gradient subtly conveys inclusivity while preserving a sense of elegance and ensuring versatility across different applications.
The typography uses a bold, classical serif for the name SIRENUSSA—inspired by ancient inscriptions—and a lighter weight for the payoff, creating balance between heritage, clarity, and warmth.
Application
In applications, the identity lives comfortably in outdoor contexts: clothing, movement, bodies in motion, and open landscapes. The logo works equally well as a symbol of belonging on garments and as a standalone emblem, reinforcing the idea of community, pride, and shared journeys.
Overall, SIRENUSSA is a brand that celebrates queer visibility through exploration, merging myth and territory, inclusivity and adventure. It invites people to walk together, discover landscapes, and reclaim space—freely, proudly, and authentically.